“Il personale, nella testa del consumatore, rappresenta l’insieme del prodotto/servizio tanto quanto ogni altra componente dell’esperienza vissuta. È quindi indispensabile scegliere e istruire attentamente il personale che interagisce con i consumatori, perché rappresenta l’impresa e, di conseguenza, influirà sull’opinione positiva o negativa del cliente su di essa.
Per eccellere in questo ruolo servono formazione, cultura ed empatia, elementi che richiedono dedizione ed impegno”.
L’argomento viene approfondito nell’articolo pubblicato sulla testata online www.italiaatavola.net, sezione “Gestione e Formazione”.
L’argomento viene approfondito nell’articolo pubblicato sulla testata online www.italiaatavola.net, sezione “Gestione e Formazione”.
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